Gender Attitudes & Roles in the Media

1930sBO
No. 1a — 1930s


No. 1b — Found on an Odakyu Line Train in June 2017

beatingwife1930s
No. 2 — 1930s

Hardees1940s
No. 3 — 1940s

Kelloggpep1940s
No. 4 — 1940s

c8de5162c090ad5b44860d813c1f18df
No. 5 — 1940s

loadedwomen1940s
No. 6 — 1940s

schlitz1940s
No. 7 — 1940s

USStateDept1940s
No. 8 — 1940s

vanHeusen1940s
No. 9 — 1940s

officeFurniture1947
No. 10 — 1940s

hover1950s
No. 11 — 1950s

volkswagen1950s
No. 12 — 1950s

bellandHowell1959
No. 13 — 1959

kechep1960s
No. 14 — 1960s

footwear1970s
No. 15 — 1970s

madisonAvenue2009


VIDEO 1: “ER” US TV Drama airing from 1994-2009 (1st 2 minutes)


VIDEO 2: “The Good Wife” US TV Drama that began in 2009


VIDEO 3: “The Honeymooners” 1950s US sitcom

Are female figures shown as frequently as male figures?

Identify and explain any images, words, phrases you deem to show bias or stereotypes.

Do female and male figures engage equally and cooperatively in activities?

Are females pictured as subservient to men?

Do females have more of their bodies displayed than men?

Are females and males shown in a variety of roles and occupations?

Are both females and males given domestic concerns and responsibilities?

Do the female figures appear to be proud and happy to be females? Why?

Do the male figures appear to be proud and happy to be males? Why?

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